XJOY uses AI to support the work behind marketing campaigns, from writing content to understanding a market. Novarcs helped the company move its marketing applications to AWS and improve the consistency, usefulness and operating visibility of those services.
AI at the heart of a marketing service
XJOY is a marketing services and digital solutions business whose applications support content creation and market research. Marketing teams use them to prepare campaign copy, sales messaging and customer service scripts, as well as market reports, competitor analysis and product-positioning work.
These activities place different demands on AI. A batch of campaign copy needs a recognizable brand voice and a usable format. A research report needs to stay focused through a longer task and make its supporting information available for review. Both are part of the service XJOY provides to its clients.
Inconsistent output made scale harder
The existing service could drift in tone or structure during longer writing and research tasks. Batch-generated content was not always consistent with the intended brand style, increasing the amount of editing needed before it was useful. For a business producing content across client assignments, that variability affected the reliability of delivery.
At the same time, AI spending was growing with content production and was difficult to attribute to individual clients and campaigns. XJOY needed a clearer connection between the work its applications performed, the quality of the resulting material and the cost of delivering each service.
Rebuilding content creation around the brand
Novarcs migrated XJOY's content and research applications to AWS and integrated Amazon Bedrock into their AI workflows. For content creation, the team adapted prompts and reusable templates around brand tone, the purpose of the message and the expected output format.
Output checks helped keep campaign copy, sales scripts and support messaging in a consistent structure. The resulting material remained available for editing and reuse, giving the marketing team a more dependable starting point for client work and a practical way to produce alternative copy for campaign testing.
Research with a clearer connection to its sources
For market research, Novarcs rebuilt the workflow around XJOY's supplied industry knowledge and research material. Reports and competitor analysis drew on relevant information from that material, with supporting sources available to help the team examine the basis of the analysis.
The delivery included migration and validation of the supporting data, testing of both applications and a staged production transition. Operational handover and monitoring supported continued service, while usage attribution by client, campaign and task gave XJOY a clearer view of the economics of its AI work.
A more dependable service for marketing teams
After delivery, XJOY's teams could prepare campaign material with a more consistent brand voice and structure. They could generate candidate messages for review and testing more efficiently, while using market reports and competitor analysis whose supporting information was easier to follow.
Feedback from the marketing team described stronger content quality, useful research and improved collaboration in day-to-day work. The completed project gave XJOY working content and research services on AWS, together with clearer cost attribution, so quality and service economics could be managed as part of the same client delivery process.